PROFESSIONALISM

How can professionalism impact your bottom line? Research shows that up to 70% of customers that leave their suppliers do so not because of price or product quality, but because of little things like lack of follow-up from their sales representative or the appropriate appreciation shown for their patronage. Thank you letters, follow-up calls and other forms of professional behavior are oftentimes missing from business relationships - and end-up hurting customer retention.

Objectives

After learning professionalism guidelines, seeing them in action and rehearsing them in simulations, participants will have the ability to contribute to a more professional work environment and to further set themselves apart from their competition.

Outcomes

• Clear understanding of business-appropriate attire for all circumstances (daily use, golf, company gatherings, etc.)
• Understanding of guidelines for proper correspondence with customers and fellow employees: e-mail, personal notes and business letters